The single biggest problem in communication is the illusion that it has taken place.-George Bernard Shaw
You may have noticed that we have been making some changes recently in the area of communication. The Extra has been shrunk down, we have revived our online events calendar, and we have increased our use of testimonials. These experiments all aim to help us communicate more effectively in the age of information overload and I hope we are able to learn about the type, style, frequency, and medium that will work best for different segments of the congregation.
Big Changes & Rationale
The biggest change so far has been the pairing down of the Extra. In truth, only 34% -39% of our email list opens the Extra on a given week, and just because it is opening doesn’t mean it was read. Instead of being the catch-all email covering almost everything going on in the church, the Extra content’s content now is more curated and focused to information that at least 80% of the congregation would/should be interested in — as well as information targeting folks who are new to the community. We hope to deliver you a shorter but denser Extra, so you will actually read it all. Let us know how we are doing.
The Online Events Calendar
We have revived the church’s online events calendar (http://foothillsuu.org/events) to be the central hub where all information regarding church events is placed. Additionally, you can now sort the church’s calendar based on event categories such as Adult Religious Education or Seniors Programs to see all the events in a given month that might relate to you! To submit a church event to the calendar head over to http://foothillsuu.org/communication-at-foothills/ and click the Event Calendar Submission Form. Our aim is that this calendar will become your first stop when you want to learn about what is going on at Foothills.
Getting The Word Out
Foothills is a large and busy community and it can be hard to get the word out even when the event has been promoted through all the channels. There is also a bit of confusion about WHO to contact if you want to spread the word. No more! If you have an event or opportunity that you want to be shared with the congregation, head over to http://foothillsuu.org/communication-at-foothills/ and click on the communication request form. Once you have filled out the form, Church Staff will get in contact with you about what next steps and promotional avenues you could use. We are beginning to use a more targeted information delivery mechanism, so we may have an option that you didn’t even know existed. This page also contains the Calendar Event Submission form, so it is your go-to place when you are trying to mobilize the congregation. We will reach out to you so no need to email church staff about the event!
What to Expect
In the coming months, we will be continuing our experimentation with a few new channels. Expect to be invited to join a few demographic or interest based email lists to receive targeted information related to your interests (one of the reasons we asked for your birthdates as part of our database refresh), and we hope to see how we can use text messages more effectively, so have your phones at the ready. In addition, we hope to hold a few focus groups with different segments of the congregation to assess our communication effectiveness and what can be done to improve or hone our practices. Stay tuned and let us know how we are doing as we go along; we are not going to get everything right but we are trying, so please let us know.
Our Biggest Hope
Our biggest hope is that you will receive pertinent information through a method that fits your lifestyle (text message, snail mail, email, etc) leaving you feeling informed, able to participate in the life of the church, and equipped to take your faith out into the world. We are still learning about how to accomplish this, but it our intent for that to be the case, and we welcome your feedback as we move forward.